A Bay Area Tradition. And A Great Story.

Alain Pinel Realtors (APR) began in 1990 with three people who saw residential real estate a little differently than
other firms at the time. They believed that the principles shaping success in every other industry such as innovation, global networking, technology-driven productivity, and attention to the market place would succeed in real estate as well. When they launched the business, they also launched a revolution:

  • APR was the first real estate firm to embrace the idea that improvement comes by taking risks, innovating, adapting
    to change, and continually questioning assumptions.

  • We were the first to invest in our brand, recognizing the power of high-quality nmarketing materials to attract notice,     communicate values, articulate our brand promise, and create memorable impressions among agents, clients, and
    the industry.

  • We were the first to recognize and leverage the advantages delivered by cutting edge information tools. The apr.com      website was launched in 1993, even before most technology companies had public websites.

  • And we were first to embrace a code of best practices that set a foundation for consistent excellence over time.

We've adhered to the principles of our founders. And our way of doing business has paid off in a reputation for integrity,
style, and stability through change. Our history is simply the basis for our future, and by every indication, we will
continue to be a best-seller.